About Us

43 000 SATISFIED GUESTS & COUNTING. LEARN WHAT MAKES US SO UNIQUE

Owl Story

Wandering Owl is an Arctic based tourism company with a limited impact travel approach to our all-inclusive small group Arctic activities, which are on offer in all seasons.

Tromsø is the only city in the world to be in the heart of the Aurora Oval, along the gulf stream, have a network of surrounding microclimates & be in the Aurora sweet spot, for these reasons, no other city compares to Tromsø if your goal is to see the Northern Lights.

Tromsø is located in the heart of the Aurora Oval. The Aurora Oval is an oval-shaped belt that runs around the earth at both the top and the bottom. The belt is the area that can see activity depending on the KP. As Tromsø remains in the heart of the belt, it is possible to see the Northern Lights even at a KP 1 or less.

Private Photoshoot Tromsø
Private Photoshoot Tromsø
Private Photoshoot Tromsø

Owl Mission

To inspire people to protect our fragile wilderness, one small-group at a time.

Owl Vision

To establish owlselves as leaders in the local tourism industry, setting the benchmark for quality, all-inclusive activities and workshops. To grow as a company but with considered and minimal impact to local eco-systems whilst maintaining our quality, destination authority and our signature attention to detail. Our mission is to connect travellers with the wilderness, in hoping they take these connections and lessons with them and strive to help protect it for future generations.

You can view our full limited impact policy here

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Our Values

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Respect for Nature

We explore the Arctic with care and responsibility, always following a ‘leave no trace’ philosophy.

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Small Groups

Meaningful experiences happen in small groups. Keeping our tours intimate allows for deeper connections—between guests, guides, and nature.

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Guided By Experts

With over 10 years of experience in Arctic tourism, we know how to deliver high-quality, well-organised tours. Safety, reliability, and expert knowledge are at the core of everything we do.

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Individual Approach

No two travellers are the same, and neither are our tours. We take the time to understand our guests, adapting to their needs and interests.

Thoughtful details

Thoughtful Details

From quality gear to homemade meals, every tour is crafted with care.

Rooted in Passion

Passion for the Arctic

The Arctic isn’t just where we work—it’s what we love. From its breathtaking landscapes to its wildlife and culture, we’re here to share the wonder of the North with others

Always Evolving

Safety & Responsibility

The Arctic is stunning but also demanding, and we take safety seriously. From expert guides and reliable vehicles to warm gear for cold nights, we make every adventure safe and unforgettable.

Owl Ways Fun

Owl Ways Fun!

Adventure should be fun, both for our guests and our team. A touch of humor, warmth, and plenty of Owl puns to brighten your day (or night!)

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Meet-The-Team

Meet The Team

From expert guides to dedicated support staff, each member of our team shares a deep love for nature, storytelling, and creating unforgettable experiences.

Whether navigating the Arctic wilderness, sharing local insights, or ensuring your journey runs smoothly, our team is here to make your adventure truly special. With years of experience and a commitment to responsible travel, we’re not just guides—we’re your companions in discovery.

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